The Lee brothers last another two years with the company before heading off to greener pastures and other business adventures in 2017. So, in 2015, the Lee’s gave it up for $475 million.
For ten years the app enjoyed steady growth to the point where sports apparel Under Armour decided to offer the Lee brothers a hefty sum to take MyFitnessPal off their hands. MyFitnessPal was first conceived in 2005 by brothers Mike Lee, who developed the app, and Albert Lee, who later joined Mike to help launch the app. If most are heading to the app for that one particular reason, why not try to cash in on it? Sadly, there was a time that the entire app was free, the MyFitnessPal barcode scanner and all. Users may not be thrilled about the move, but as a business, it makes sense. The complaint that many seem to be lodging is the fact that the app owners decided to put one of the most attractive features, the MyFitnessPal barcode scanner, behind said paywall. In fact, the fitness app is quite often considered to be one of the top fitness apps on the market. Just because MyFitnessPal has most of its great features set snugly behind a paywall does not mean it is an inferior product.
MYFITNESSPAL IS AMONG THE BEST FITNESS APPS ON THE MARKET Money not only buys happiness, but it also can buy a solid fitness app.
Plus, there are guided nutrition and fitness plans, your very own custom home screen dashboard, food analysis and insights, no ads, the ability to log your meals easily, and a large number of meals and recipes. On top of the popular MyFitnessPal barcode scanner, the premium plan also gives carbs, protein, and fat goals that can be customized. That’s nothing to sneeze at, but the premium plan will get you just a little bit more. With the MyFitnessPal barcode scanner free plan, one will get a food diary along with one of the world’s largest food databases with over 300,000,000 items. If users are curious to know the difference between MyFitnessPal’s free and premium plans, we won’t sugarcoat it, instead, we’ll use an artificial sweetener the difference is vast.
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